Peter Lee, Founder and CEO
Peter Lee has a proven track record in Entrepreneurship and New Business and Managed Services Internationally.
Peter has founded a number of international business ventures such as;
UAVmotorsport Ltd. which provides Live HD UAV Broadcast services to Formula One, the top tier of motor-racing and its 370 Million fans Internationally.
www.uavmotorsport.com.
Atari Sp z o. o. , a Telecommunication Solution company that generated over $50 Million in its first year of trading.
www.atari.one
Also a partnership with Mango, Poland’s largest Model agency and KrissX, an Exclusive High-End Custom Haute Couture Lingerie label.
Peter co-founded the Ice Factor incorporating the World’s largest ice climbing wall winning a £2.4 Million development grant from the EU and opened by Her Majesty the Queen II on 5th July 2005.
www.ice-factor.co.uk
Peter is married and has five children. He studied Mechanical Electrical and Pneumatic Engineering and started his career in the Royal Air Force. Peter is also a veteran of the Gulf War.
William Touzani, Technical Director
In early 2019, Peter Lee contacted William Touzani at his home in Houston, Texas and persuaded him to come out of retirement and revive his old dream of making the Expandable bottle a Household name. Lasting success was missed 30 years earlier when he became involved with the wrong Partners.
William and Peter agreed to try it once more. This time for the sake of History.
They started by identifying 2 important shortcomings with the earlier designs and concepts:
- The bottles did lack the necessary barrier properties to provide extended shelf-life for many products, such as dairy concentrates;
- The bottle was too unique to assume the consumer would dispose of it after a single-use.
After extensive research, we decided to resolve both issues by first;
-
- keeping the products in their proper and sometimes original packaging, and second;
- by making the bottle reusable, simply by attaching more products.
In the end, the consumer gets their money’s worth, companies sell more products and we, filed additional patents to protect and generate greater value for all!
